Retail:
Creative projects and campaigns
Although most of my work has been focused on the corporate sector, I have also worked on a handful of projects within the retail sector, from dynamic shopping campaigns to point-of-sale displays for big box stores. My work in retail encompasses a wide spectrum of creative mediums, including email campaigns, designing and producing point-of-sale displays, billboards, and pub ads; and directing a photo shoot.
These are two ads of the set that were created from the featured photo shoot for River Oaks Shopping Center. I conceptualized the campaign, directed the photo shoot and wardrobes, as well as created the pub ads.
A series of billboards for Market Street The Woodlands. I designed, produced, and wrote some of the copy.
Pub ads for Market Street released concurrently with billboards. I designed, produced, and wrote the copy for these.
I designed and produced a set of direct mailers and gift certificates to promote Market Street The Woodlands exclusive shopping event.